WHERE THE STORY BEGAN
In Anam’s room. Yes, literally.
While she was trying to resell some of her previously-loved ethnic wear, she realised how much people loved it.
They wanted to experience it. In an era of jumping onto trends, they wanted something evergreen.
That’s when she decided Anamora had to be created.
The woman behind the magic that is Anamora!
Born and brought up in Sacramento, USA, a piece of her heart remained interlinked with the rich ethnic wear of Pakistan. She would find every reason to whip out her delicate attire and don it with pride.
Every time she’d let go of her previously-loved outfits, the people would be in awe of their beauty. Old or new, these designs caught everyone’s attention. They wanted a piece of it, too.
That’s when she decided, the people craved Anamora. The rest? Well, it’s herstory.